Original operator models
Frameworks that make seeding operational
Short frameworks. Clean tables. Decision trees growth leads can paste into Notion tomorrow.
Framework 01
Seed → Nurture → Harvest (SNH)
The core loop for all community seeding work. Stages are sequential; metrics differ by stage.
| Stage | Primary question | Core metrics | Failure mode |
|---|---|---|---|
| Seed | Did we plant in the right soil? | Fit score, ship rate, cost/seed | Spray lists |
| Nurture | Did the relationship get operated? | Receipt %, response latency | Ghosting ops |
| Harvest | Did value compound? | Post rate, UGC quality, pipeline | Untracked wins |
Execution path: playbook.
Framework 02
Trust Density Fit Score (0–100)
Weight what actually predicts authentic posts and pipeline—not vanity reach.
| Factor | Weight | Scoring notes |
|---|---|---|
| Audience–ICP match | 30 | Job-to-be-done overlap |
| Engagement quality | 20 | Saves, replies, community depth |
| Craft reliability | 15 | Consistent production standard |
| Values / brand risk | 15 | Higher score = lower risk |
| Relationship warmth | 10 | Prior touchpoints |
| Distribution adjacency | 10 | Cross-post or affiliate readiness |
0–49
Do not seed
50–74
Pilot only / nurture first
75–100
Priority seed cohort
Framework 03
Post-rate planning table
Use for inventory planning. Never promise a fixed rate to finance without cohort history.
| Cohort | Modeled post rate | Seeds for ~20 posts | Notes |
|---|---|---|---|
| Cold spray | 8% | ~250 | Avoid as primary |
| Fit-scored new | 30% | ~67 | Default pilot |
| Warm repeats | 50% | ~40 | Compounding asset |
Framework 04
Motion decision tree
- 1. Is the product experience strong enough for unscripted use? No → fix product. Yes → continue.
- 2. Do high-trust communities exist for this ICP? No → build community or use paid education first. Yes → continue.
- 3. Need guaranteed reach this week? Yes → paid influence (optionally layered on seeds). No → community seeding primary.
- 4. Need performance economics? After proof of use → open affiliate seeding.
- 5. Need board-friendly brand film? Separate production budget—do not force seeds to be ads.
Audience paths: brands, creators, affiliates.
Framework 05
Channel comparison matrix
| Attribute | Community seeding | Paid influence | Classic affiliate | PR gifting |
|---|---|---|---|---|
| Trust transfer | High | Variable | Variable | Low |
| Speed | Medium | High | Medium | Low |
| Measurable pipeline | High (if tagged) | Medium | High | Low |
| Creative authenticity | High | Script risk | Mixed | Mixed |
| Relationship asset | Yes | Campaign-bound | Partner list | Rare |